Focusing on the discovery of emerging talent, Penske Projects works as the liaison between artists and collectors. Working on both acquisition of one-off works as well as entire collection building. In addition to experience in the primary market, Penske Projects also has secondary market knowledge and relationships.
With the addition of a creative director in 2021, Penske Projects has begun expanding its client list to include fashion and lifestyle brands, festivals, and individuals, who are seeking direction and design expertise. These services focus on branded campaigns, interiors, merchandising, pop-up experiences, social media, and more.

Through both the curation of public spaces as well as gallery exhibitions, Penske Projects works closely with and concentrates on showcasing young, emerging artists. So far shows have been presented in East Hollywood, CA, and Montecito, CA, and will continue to develop in different locations in the future.
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for images of past shows.
Focusing on ideation, design, and creative production, Penske Projects specializes in fine art installations and builds, brand experiences, and special events. Our team routinely employs the question “what if?” when approaching projects centering around immersive or semi-immersive experiences.